Course Nº III · Design

Typography as Rhetoric

How a paragraph argues with itself — and how to set type that knows what it wants.

Intermediate5h 48m1,576 readers4.8 of five

Type is the most common form of design and the least often examined. We treat it as a rhetorical practice: a way of taking a position about what a sentence deserves. Ten lessons, each anchored to a single typeface and a single problem.

Bring a printer if you have one. Most of the work happens at one-to-one scale, on paper.

Table of contents

Twelve lessons, in order.

  1. 01

    A typeface, a problem 1

    Plate I — a demonstration.

  2. 02

    A typeface, a problem 2

    Plate II — a demonstration.

  3. 03

    A typeface, a problem 3

    Plate III — a demonstration.

  4. 04

    A typeface, a problem 4

    Plate IV — a demonstration.

  5. 05

    A typeface, a problem 5

    Plate V — a demonstration.

  6. 06

    A typeface, a problem 6

    Plate VI — a demonstration.

  7. 07

    A typeface, a problem 7

    Plate VII — a demonstration.

  8. 08

    A typeface, a problem 8

    Plate VIII — a demonstration.

  9. 09

    A typeface, a problem 9

    Plate IX — a demonstration.

  10. 10

    A typeface, a problem 10

    Plate X — a demonstration.

Outcomes

  • 01Set a paragraph that you would be happy to read for an hour
  • 02Pick a typeface for the right reason, not the closest reason
  • 03Articulate why a piece of typography is or is not working

Begin reading

Enroll, and walk into the room.